The one day course is designed as a module of "Build a Working Website", a five day course. A fundamental aspect when creating a website is getting it optimised from the start so when published it can be seen by as many search engines as possible, and as cheaply as possible. There are many Free tools that can be used to help you with your websites optimisation and several of the best will be included in the course. These techniques can be applied to an existing website to improve its visibility across search engines. This one day course will become the backbone of everything you do with your website, and is a must for any website developer.

• To understand the key criteria that makes an optimised website for the four main search engines.

By the end of this level you will be able to:

• Optimise a site to meet the needs of the four main search engines
• Understand the importance of keywords
• Understand the importance of a planned approach

The importance of Optimisation - Understand your customers - Improve traffic to your site - Increase your sales - Keep your costs to a minimum

 

Top Four Search Engines - Google - Yahoo - LiveSearch - AOL - Optimisation requirements -  do's and don'ts

 

Finding your Keywords - Free Tools - Structured Approach

 

Applying Optimisation -  Keywords - Text - MetaTags - Alt Tags - Headers - Text - Structure - Internal and External Links

 

Testing and Monitoring Optimisation - Techniques - editing - monitoring