Writing for Business, Marketing, Copywriting Workshop

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Price (exc vat): £200
PrintDURATION: 1 day
TIME: 09:30 to 16:30 GMT

Writing for your business, its marketing and copywriting can be daunting. This course will help you improve your approach and final product. To get the most out of the course you are encouraged to bring along an example of your current work.

About Writing for Business, Marketing, Copywriting Workshop

Writing for Business, Marketing, Copywriting

The course investigates headlines, first and last sentence, call to action, analysing both good and bad copy. We will focus on writing good content, and is useful for blogs, web content, newsletters, advertisements, mailshots, brochures, etc. You are encouraged to bring a recent copy (no more than 250 words) to be used during the course.

A significant percentage of British companies feel that the lack of literacy amongst their staff, including graduates, costs money. Hours are wasted ploughing through confusing documents. Even worse, business is lost through poorly written proposals and sales pitches. We believe that our business writing course provides a powerful solution to this problem.

Is the course for you?

If you are writing for business, marketing, copywriting and want to improve your content and technical understanding.

Course Includes

  • Lunch and refreshments – Lunch at Caffe Dallucci (Whiteley only)
  • Training manual
  • Post course training downloads
  • Certificate on completion
  • Post course support relating to course content

Aim & Objectives

Course Aims

To write clear and concise copy that creates an impact (both sales copy and marketing content).

Course Objectives

By the end of the course you will be able to:

  • Make a real connection with your audience
  • Use the Five C’s of Communication in writing – clear, compelling, correct, concise and credible
  • Improve your message by applying practical copywriting skills and techniques

Course Content

Writing for Business and Marketing

Introduction and course objectives

Principles of copy writing

Know your audience

Workshop 1: Copy writing brief

Copywriting communication

Headlines that help

First and last sentence

Persuasive power of words

Workshop 2: Writing exercise

Perfect punctuation

Proof reading and editing

Copy that appeals to the emotions

Workshop 3: Editing exercise

Writing for different media

Course summary and action plan

Video Testimonials

Client Testimonials

  • Name: 200 + delegatesCompany: Via Reviews.co.uk

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  • Name: Scott SellarsCompany: More on Reviews.co.uk

    APM Project Management Qualification (PMQ) course review

    I completed the PMQ course through IPSO FACTO and they were a pleasure to work with from the moment I first made an enquiry. Every piece of course administration was made simple for me and the classroom facilities were just perfect. The course instructor was professional, knew the subject very well and focused our learning in a practical way to help put it into perspective. Overall, a very professional experience and I would recommend IPSO FACTO as a quality training company. Thank you. [Scott Sellars]

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  • Name: Simon M.Company: Career Change

    PRINCE2 Foundation and Practitioner course review

    I attended the project management qualification in December (having already attended the PRINCE2 course in November). Although a challenging subject, I found that the training was engaging because there was adequate time to not only listen but to also give examples and hear examples from other individuals from the class. This aids to help people’s understanding or misunderstanding in some cases and help breakdown the subject into easier chunks. It also helps that IPSO FACTO have in my opinion some of the most experienced instructors in the country, meaning that if you just don’t get something they bring their personal experience into the story to help your understanding. Simon M.

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  • Name: Chelsea B.Company: More on Reviews.co.uk

    APM PFQ (Introductory Certificate) course review

    The PFQ (APM IC) was for me a good introduction into understanding the ‘Project Management’ world better. It helped me to identify areas and processes that I am not yet familiar with but I now have more confidence in tackling. Passing this course has further confirmed that I do want to go on to study for the APMP qualification. Chelsea B.

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