AI for Business Managers

This practical one-day workshop is designed for UK managers who want to move beyond the hype and learn how to use Generative AI to save time and increase productivity in their daily work. We will demystify the technology and focus on hands-on skills you can apply immediately. You will learn how to use a range of powerful tools, including Copilot, ChatGPT, Gemini and others to master your communications, analyse complex documents, and report on performance with greater speed and clarity. The goal is for you to leave with the confidence and ability to integrate AI into your workflow, transforming how you handle your daily duties.

As the capabilities of GenAI are evolving at a rapid pace, the course content will be updated on a regular basis in an attempt to keep pace with the latest tools and techniques before each course.

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Join us for an engaging and interactive learning experience

• Business Viability: Learn how GenAI can help you predict market trends and assess risks.
• Competitor Analysis: Discover how AI can provide deeper insights into your competitors, helping you identify opportunities and threats.
• Marketing Strategies: Understand how GenAI can personalize your marketing campaigns and target the right customers effectively.
• Sales Optimization: Explore AI tools that can forecast sales trends and enhance customer relationship management.
• Financial Analysis: Utilize AI for financial planning, risk management, and investment strategies.

Whether you are looking to improve your business operations or gain a competitive edge, this course is tailored to provide you with the knowledge and skills needed to succeed in today’s AI-driven business environment.

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Target audience

Business owners, Business Managers, Marketing Managers, Sales Managers, Financial Managers, Entrepreneurs and Start-up Founders.

You may have little or no experience in using GenAI.

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AI for Business Managers Content

Meet a new member of your team

• What is GenAI? A Jargon-Free Explanation. We’ll demystify the technology and focus purely on what it does, not how it works.
• Meet Your AI Assistants: A brief introduction to the “team” for the day:
  • Microsoft Copilot
  • Google’s NotebookLM
  • ChatGPT & Gemini
• The Goal: To demonstrate significant time saving techniques throughout the day.

Business opportunities

• Explore and validate new business opportunities
• Understand your business environment
• Analyse key business factors
• Predict market trends with GenAI
• Assess business risks with GenAI

Competitor Analysis

• Understanding your competition
• Analysing your strengths and weaknesses
• Collect and analysing competitor data
• Spot opportunities and threats

Marketing with GenAI

• What makes a good marketing strategy
• The role of GenAI in modern marketing
• Creating personalized marketing campaigns
• Targeting the best customers
• Designing a comprehensive AI-driven marketing plan

Sales and Finance with GenAI

• Improving Sales: Predicting sales trends
• Managing customer relationships
• Financial Analysis: Using GenAI for financial planning
• Managing risks and investments
• Creating a sales and finance plan with GenAI

Q&A and Closing

Summary of key points

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Frequently Asked Questions (FAQs)

Question. What is the main focus of the “GenAI for Business Managers” course?

Answer. The course focuses on introducing business managers to Generative AI (GenAI) and how it can be used to improve business viability, competitor analysis, marketing, sales, and financial planning. It provides practical insights and hands-on experience to help managers leverage AI tools effectively.

Question. Who should attend this course?

Answer. This course is ideal for business managers, marketing managers, sales managers, financial managers, entrepreneurs, start-up founders, and consultants who want to understand and utilize AI to enhance their business operations and strategies.

Question. What are the key benefits of attending this AI for Business Managers course?

Answer. You will learn how to use GenAI to predict market trends, assess business viability, analyse competitors, create personalized marketing campaigns, optimize sales processes, and manage financial planning. The course offers practical examples and interactive sessions to ensure a comprehensive understanding.

Question. Is any prior knowledge of GenAI required to attend this AI for Business Managers course?

Answer. No prior knowledge of GenAI is required. The course is designed at an introductory level, making it accessible to business managers with varying levels of experience in GenAI. The content is simplified to ensure all participants can follow along and benefit from the sessions.

Question. What is the format of the AI for Business Managers course?

Answer. The course is a one-day event running from 9:00 AM to 4:00 PM, with breaks in the morning and afternoon, and a one-hour lunch. It includes interactive sessions, practical exercises, and real-life case studies to provide a hands-on learning experience.

Question. How can I register for the AI for Business Managers course?

Answer. You can register for the course using the form at the top of this page. For any additional questions, feel free to contact our support team on 01489 588453

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One of several tools used on the course: gemini.google.com