Start your own Online Business

Key Business topics including Finance, gaining an Online presence, using Social Media and Marketing, learning important Selling skills and Analysing key business data.

The aim of the course is to provide the service leaver with essential skills to start a business with an online presence. There are many online options, and this course will guide you towards making informed decisions based on your budget and business idea.

The course was created and is run by current business practitioners. They will bring to the table a wealth of knowledge relating to the business world and provide guidance towards developing an opportunity but also to plan for sustainability.

The course will be delivered by experienced trainers and current business owners with many years of experience working in the fields of finance, website development, website optimisation, social media, sales, marketing and data analysis. You will learn using a blend of instruction, discussion, case studies and activities to help embed knowledge and practice skills.

You will be encouraged to participate in discussions and explore questions relating to your business idea. By the end of the course you will be well prepared to start your new career in business.

Is this course for you?

This five-day course is designed for service leavers planning to start their own business and develop a fully optimised online presence using a range of social media and online platforms.

Aim

To significantly improve your understanding of five key areas of business: Finance, Business internal and external data, Sales, Website options and getting the most out of Social Media.

Course Objectives

By the end of each course you will be in a position to:

• Understand the important elements of a successful sale
• Understand the key financial aspects of a successful business
• Understand how to capture and analyse important internal and external data
• Understand the important aspects of a successful website
• Understand how social media platforms can support your business

Day 1: The Art of Selling

IPSO FACTO provides professional sales courses to sales team leaders and their teams. This module has been modified from our professional schedule and will provide tried and tested sales techniques used by sales professionals. Assuming that you are new to sales and have no selling experience, this course will provide a platform of fundamental but important techniques. It will include practical exercises that will enable you to deliver a professional sales pitch.

• The psychology behind selling to improve your levels of success.
• Implement a tried and tested sales process which will maximise your sales opportunity.
• Ask questions which will lead to a reduced level of objections and an increased level of sales.
• Identify your customer’s needs.
• Match a solution and close the sale.
• Employ a very simple process to anticipate and deal with objections.
• Key persuasion & closing tactics.
• Be effective, not pushy.

Benefits: This element of the course will provide you with an important selling skills framework that is critical for you to succeed in business. Training has been adapted from our professional sales course and comes with a proven track record of success.

Day 2: Business Structures and Financial Planning

This module is delivered by a practicing-chartered accountant/trainer and will start by identifying business structure options, their pro’s and cons and the effect of the current financial climate. Your approach to financial planning is a critical element of running a successful business and this element will provide answers to many important questions including funding options.

Setting up your business

• Pros and cons of different business types
• Making your choice
• Getting started & registering
• Funding options
• Financial Planning

Setting a budget

• Cash flow & Ten must-know tips
• Costs and intelligent cost control

Benefits: Many new business owners have a great idea, lots of enthusiasm but a poor sense of financial planning. This module will aim to give you the tools to get a head start.

Day 3: Planning for Success

This module will start by identifying both business risks and opportunities and then focus on the importance of business data; managing, capturing and analysing data from a range of sources.

• Identify business risks and opportunities
• Capture data from potential or existing clients for research using MS Forms
• Analyse your market with MS Excel
• Analyse Google AdWords and Google Analytics marketing data
• Analyse your Bank details and Finance package data “XERO”
• How to keep on top

Benefits: Managing and Analysing business data is a crucial part of decision making. This part of the course will provide an insight into the amount of data that’s at your disposal, and what you can do with it.

Day 4: Your Website – Platform choice, Creating Content, Ecommerce options and Optimization

This module is delivered by the owner of a website development company with 20+ years’ experience guiding and supporting existing businesses and start-ups. If you are planning to have an online presence, then this element of the course will answer important questions.

• Digital Marketing Strategy: The plan towards raising awareness
• Website choices and options. Choosing a website platform – DIY or Professional Build?
• Producing engaging content: Probably one of the most important topics on this list. Researching keywords, conducting competitor analysis with keywords, creating engaging content
• Effective Ecommerce: Planning to sell online?
• Search Engine Optimisation: No “Paid Ad Budget” to launch and promote your website. Where to start.

Benefits: Its all about having the most up to date, Google friendly online presence that’s going to work for you and your customers.

Day 5: Social Media Marketing including Google

Delivered by a business professional with over 20 years’ experience in social media marketing. This module will focus on the current top marketing platforms and how you can get the best out of them.

• Google Business – marketing and analytics
• Email Marketing: Getting followers and software options
• Facebook for Business: The first steps into making use of Social Media and creating brand awareness
• Pinterest, Instagram and Photography: Making use of additional channels and an introduction into taking pictures for the web.
• LinkedIn for Business: Get in touch with decision makers in other businesses

Benefits: Driving traffic to your website with the help of social media is important for your business to thrive and survive.

Live Virtual Classroom schedule: days 4 and 5

Logon at 08:30 test your system and be ready for a 9am start.

Session 1: 09:00 to 10:00 [break 10:00 to 10:15]
Session 2: 10:15 to 11:15 [break 11:15 to 11:30]
Session 3: 11:30 to 12:30 [lunch 12:30 to 13:30]
Session 4: 13:30 to 14:30 [break 14:30 to 14:45]
Session 5: 14:45 to 15:45 [summarise and close 15:45 to 16:30]

More topics to consider:

Its all about getting your website and your online strategy fully optimised for success:

How search engine work – 1 day

Introduction to key word search – 1 day

Introduction to competitor analysis – 1 day

Approach to producing content – 1 day

Search engine optimisation – 1 day

Paid for advertising – 1 day

Digital marketing strategy – 1 day

Please contact us to discuss the options above: 01489 588453

Course downloads