PrintDURATION: 5 days
|TIME: 09:00 to 16:30 GMT|
This five day start your own business course with an online presence is delivered by experienced and practicing business owners with over 50 years experience between them. Key Business topics including Finance, gaining an Online presence, using Social Media and Marketing, learning important Selling skills and Analysing key business data.
Key Business topics including Finance, gaining an Online presence, using Social Media and Marketing, learning important Selling skills and Analysing key business data.
The aim of the course is to provide the service leaver with essential skills to start a business with an online presence. There are many online options, and this course will guide you towards making informed decisions based on your budget and business idea.
The course was created and is run by current business practitioners. They will bring to the table a wealth of knowledge relating to the business world and provide guidance towards developing an opportunity but also to plan for sustainability.
The course will be delivered by experienced trainers and current business owners with many years of experience working in the fields of finance, website development, website optimisation, social media, sales, marketing and data analysis. You will learn using a blend of instruction, discussion, case studies and activities to help embed knowledge and practice skills.
You will be encouraged to participate in discussions and explore questions relating to your business idea. By the end of the course you will be well prepared to start your new career in business.
This five-day course is designed for service leavers planning to start their own business and develop a fully optimised online presence using a range of social media and online platforms.
To significantly improve your understanding of five key areas of business: Finance, Business internal and external data, Sales, Website options and getting the most out of Social Media.
By the end of each course you will be in a position to:
IPSO FACTO provides professional sales courses to sales team leaders and their teams. This module has been modified from our professional schedule and will provide tried and tested sales techniques used by sales professionals. Assuming that you are new to sales and have no selling experience, this course will provide a platform of fundamental but important techniques. It will include practical exercises that will enable you to deliver a professional sales pitch.
Benefits: This element of the course will provide you with an important selling skills framework that is critical for you to succeed in business. Training has been adapted from our professional sales course and comes with a proven track record of success.
This module is delivered by a practicing-chartered accountant and will cover the important elements of finance for a small business. We’ll also have a look at a small business software package and its relationship with your bank and payment services.
Benefits: Many new business owners have a great idea, lots of enthusiasm but a poor sense of financial planning. This module will aim to give you the tools to get a head start.
This module has a look at communicating with your clients, capturing data, important regulations and getting a free Google presence.
Benefits: Managing and Analysing business data is a crucial part of decision making. This part of the course will provide an insight into the amount of data that’s at your disposal, and what you can do with it.
This module is delivered by the owner of a website development company with 20+ years’ experience guiding and supporting existing businesses and start-ups. If you are planning to have an online presence, then this element of the course will answer important questions.
Benefits: Its all about having the most up to date, Google friendly online presence that’s going to work for you and your customers.
Delivered by a business professional with over 20 years’ experience in social media marketing. This module will focus on the current top marketing platforms and how you can get the best out of them.
Benefits: Driving traffic to your website with the help of social media is important for your business to thrive and survive.
The October 2022 spam update targets search spam that violate Google’s Search Essentials.
In November 2021 Google completed a major refresh of Webmaster Guidelines, and with that, renamed it to Google Search Essentials.
What this really meant for you as site owners and what you have subsequently experienced during 2022 so far is technical requirements: Google published new rules to help site owners understand how to publish content in a format that Google Search can index and access that content.
Spam policies: Google updated its guidance for the Google Search policies against spam, “to help site owners avoid creating content that isn’t helpful for people using Search,” Google said. Note that most of the content in these spam policies has already existed on Google Search Central, Google did however make a few additions to provide clearer guidance and concrete examples for issues like deceptive behavior, link spam, online harassment, and scam and fraud.
Google published new guidance with key best practices for site owners to consider when creating sites. To create content that serves people better which in turn if applied, will help a site be more easily found through Google Search. Other changes were to organise content in a more logical structure and consolidating similar pages.
This is the eighth major Google algorithm update of 2022 – and the first spam update since the November 3rd 2021 roll out. This latest spam update is global and impacts all languages and is expected to take a week to complete rolling out.
Author: Brian Mathers from ICT Advisor